Lenny Thor, CRPC, APMA, plus CFP , Wealth Management Advisor Proudly Serving New Jersey The Thor Group, an Ameriprise Financial Advisory Practice
Lenny is a personal finance advisor serving Lenny Thor clients from New Jersey, who helps clients achieve a more assured financial future. Holding the CFP, CRPC, along with APMA credentials, he delivers a comprehensive, whole-picture approach to every client relationship, looking at cash reserves, debt management, investments, protection, & taxes to shape advice that reflects each client's unique financial picture along with personal goals.
Lenny's work extends across a wide range of advisory topics, including retirement planning strategies, investment management, estate planning considerations, strategic tax planning, education savings, along with family finances. Whether Lenny is working with a client to step confidently into their next chapter, address the nuances of executive pay, with plan for the financial well-being of future generations, Lenny's priority is on listening carefully not to mention asking the right questions before providing guidance.
Lenny is a Five Star Wealth Manager award recipient, having secured the distinction every year from 2022 through 2026. The Five Star Wealth Manager award is given to wealth managers who demonstrate compliance with objective eligibility standards including client retention, professional designations, in addition to regulatory standing. Lenny is also a recipient of the Ameriprise Ultimate Digital Excellence Award spanning 2021 through 2024.
Lenny Thor holds a Bachelor of Business Administration in Marketing from Hofstra University with a graduate degree in Elementary Education along with Special Education from Monmouth University. Lenny Thor has been a professional in the financial advisory field since 2015, building his practice on the conviction that the best financial advice begins with truly knowing the person you serve.
Outside of his employment, Leonard Thor is a passionate New York sports fan who never misses a beat on the Jets, Yankees, Knicks, plus New Jersey Devils. Football season takes center stage in his fall calendar, together with he is a familiar face at Jets home games where spending time with fellow fans before kickoff is just as important to him as the game itself. Leonard Thor also enjoys cooking, with crowd-pleasing creations like his mac and cheese, pulled pork, not to mention his signature creation known as "Lennyburgers" earning a loyal following among friends and family. He is a summer staple at the shore, making his way back to each summer to Point Pleasant Beach on the Jersey Shore.
At the core of his life is family. Leonard Thor is married and the father of two young children along with calls home Marlboro, NJ. He brings the same reliable focus together with sincere enthusiasm to his family life that he carries into every professional interaction. He also continues to act as President of his HOA, evidence of a years-long commitment to the neighborhood Leonard Thor calls home that stretches all the way back to 2012.